How to Create the Perfect Pricing Table with Buttons, Rows, and Sizing
Pricing tables are essential for any website that offers different subscription plans or packages. They provide a clear and concise way for visitors to compare options and choose the best fit for their needs. However, crafting a pricing table that's both visually appealing and functional can be a challenge. This guide will delve into the essential elements of pricing tables: buttons, rows, and sizing, helping you create a table that converts.
Buttons: The Call to Action
Buttons are the heart of your pricing table, prompting users to take action. Here's what you need to consider when designing buttons:
- Placement: Strategically place buttons within each pricing plan. The most common approach is to place them below the plan details, encouraging visitors to click after reviewing the features.
- Color Contrast: Use bold colors that stand out against your table background. This helps buttons grab attention and make them easily clickable.
- Button Text: Keep button text concise and clear. Use action-oriented phrases like "Get Started", "Sign Up Now", or "Try Free".
- Button Size: Ensure your buttons are large enough to be easily clickable on various devices. This is crucial for optimal usability.
Example:
Instead of just displaying "Sign Up" as button text, try using more compelling options like "Unlock Premium Features" or "Join Now".
Rows: Organizing Your Pricing Plans
Rows are the backbone of your pricing table, organizing the information into a clear and readable format.
- Number of Rows: Choose the number of rows that best suit your pricing plans. Too many rows can overwhelm the user, while too few might not adequately display all the features.
- Row Height: Ensure sufficient row height for readability. The text and design elements within each row should be comfortably visible.
- Row Spacing: Add spacing between rows to improve visual hierarchy and clarity. This separation helps users easily distinguish between pricing plans.
Tip: Highlight key features in each row by using different font sizes, bolding, or icons.
Sizing: Creating Visual Harmony
Pricing table size directly affects user experience.
- Overall Table Width: Aim for a table width that comfortably fits on most screens. A table that's too narrow can force users to scroll horizontally, while a table that's too wide can overwhelm the page.
- Column Width: Adjust column width to accommodate the content within each pricing plan. Make sure all text and design elements are visible and properly aligned.
- Mobile Responsiveness: Ensure your pricing table adapts well to different screen sizes. This may involve using a responsive design framework or adjusting CSS media queries.
Example:
Use a responsive grid system to ensure your pricing table adapts smoothly to smaller screens, maintaining readability and usability.
Beyond the Basics: Adding Visual Appeal
- Background Colors: Use a light background color for the entire table and a darker shade for alternating rows. This creates visual contrast and makes the table easier to read.
- Font Styles: Use a legible font for all text in your pricing table. Choose a font that complements your website's overall design aesthetic.
- Visual Hierarchy: Use different font sizes, bolding, or icons to highlight important information. This helps guide users' eyes to key elements within the table.
Example:
Use an icon or a different color to highlight the most popular or most value-packed plan.
Testing and Optimization
Once you've built your pricing table, test it thoroughly across different devices and browsers. Gather feedback from your target audience to ensure the table is user-friendly and effective.
Conclusion
A well-designed pricing table can significantly impact your website's conversion rate. By paying close attention to buttons, rows, sizing, and visual appeal, you can create a pricing table that effectively communicates your pricing plans, encourages users to take action, and ultimately drives sales.